On-site Survey Distribution

Whether you own a restaurant, or work for a retailer or service provider, you have a variety of market research methods available to assess customer satisfaction right where it happens. Paper surveys are one of the primary methods. Invitations to respond to telephone or internet surveys can also be distributed on-site.

Paper questionnaires have an immediacy that is hard to rival. Unlike most other approaches, it puts the questions and issues in front of the customer, often at the time of purchase. Paper questionnaires are inexpensive to administer and process. One of the largest costs is the business reply postage.

Self-liquidator take-one: Small cardboard dispensers positioned on or near checkouts with a supply of card-style survey forms can be made available for customers to take at their convenience. Usually the survey form has a business reply side so it can be returned in the mail for processing. Dispensers can be refilled for on-going use or discarded.

Clerk distributed: A supply of forms is provided to each clerk who provides one to each customer as the bill is paid. This market research methodology can also be used to sample from the population by only providing a survey card to every nth respondent. For example, you can survey one in ten, by using a voucher number or transaction number, then only distributing survey cards to numbers ending in whatever digit(s) you choose.

On-receipt: You can also provide feedback information by printing it on the receipt. Much more common is the on-receipt invitation to complete a survey using some other approach such as the IVR (Integrated Voice Response) or online. While low cost, this approach is less likely to yield an accurate view of the customer experience.