Not your everyday market research consulting firm.

Since 1987, Sterling Research Group has been finding new ways to apply existing technology with the goal of making market research increasingly accurate and highly actionable. Sterling was founded by a team of four professors from the University of South Florida’s marketing department, including Dr. William Haueisen, current CEO/President. This group of academics founded Sterling with the philosophy of providing high-quality custom market research to a diverse group of clients.

The first in a long line of groundbreaking innovations was the application of the scannable survey form—used for standardized testing in education for years—to market research. As the company grew, it began to specialize in customer satisfaction tracking studies with the largest clients coming from the lodging, gaming and financial services industries. Sterling has become an expert in large scale data collection and analysis and has won numerous awards including Vendor of the Year from Promus Corporation. No matter what your industry, Sterling has a market research solution for you.