Meet your dedicated team of market research consultants.
At Sterling Research, we’re not superheroes, but sometimes we pretend we are.
A superhero’s passion for saving the world parallels our drive to take your organization to the next level. Our team of over 40 market research professionals unite with their wide variety of skills to deliver the tools to help you succeed.
Accurate, actionable and affordable market research is what we’re all about. Leveraging leading-edge research technology is a huge part of our winning formula, but it’s the people that make all the difference. From our headquarters in St. Petersburg, Florida, Sterling’s strategically diverse team of committed and passionate researchers are eager to get to know you and start improving your bottom line.
Partnering with Sterling brings the unique insight and experience of these skilled market research consultants to every project. Together, they lead a talented team of over 40 market research professionals with proven track records in a wide variety of industries.
Sterling Research’s staff is second to none. They are professional, knowledgeable and quick to respond to any questions or concerns we may have. They have helped our organization interpret data and worked with us to develop customized reporting specific to our needs. We are very pleased to be working with Sterling Research and would recommend them to any organization that is looking for a partner to help them take service to the next level!
– Vice President for Automotive Services
Automotive Services Company
William D. Haueisen, Ph.D.Founder and Chairman of the Board
When you choose a market research consultant, you want someone who’s always thinking three steps ahead. At Sterling, that someone would be Bill Haueisen. From Sterling’s inception, he has stayed focused on the future. Thanks to Bill, you can count on Sterling to continually blend new market research approaches and evolving technology with existing methodologies.
Bill has been active in the research industry for more than 35 years. That’s no surprise given that he was born to be inquisitive. Prior to founding Sterling, he was President of Nova Research in San Francisco and New York, a division of Addison Consultancy, PLC, in London. Before that, he was Group Vice President for primary research at Management Horizons, the retail consulting division of Price Waterhouse. He also managed his own firm, Haueisen Associates, which specialized in site location research for shopping centers and other large commercial real estate ventures. Haueisen Associates was merged into Sterling Research in 1987.
As a market research consultant, Bill has implemented an impressive list of innovations. He developed the QUICKSCAN© system to save time and money associated with data entry through document imaging. He has pioneered high-tech image research tools such as eye movement tracking and image tachistoscopes. In the 90s he helped develop a flexible Integrated Voice Response (IVR) service called Go800®. His most recent innovation—Report-IT!℠—is Sterling’s proprietary online reporting and data mining system.
Bill has published dozens of articles in trade journals and frequently speaks to trade groups and professional associations about market research, best practices and new technology. He’s the author of a college textbook on microcomputers and business systems, has served on the editorial boards of the National Mall Monitor and the Journal of Retailing, and is listed in the Who’s Who for the Frontiers of Science.
Bill is a native of Columbus, Ohio, and earned his Ph.D. from Ohio State University’s School of Business Administration in Management Science. He also holds Masters Degrees in Business Administration and Communications. Outside of Sterling, he sits on the Board of Trustees at Capital University, the Tampa Bay Master Chorale, the Pinellas County Economic Development Council, and has served on the Wachovia Small Business Advisory Council and The Florida Orchestra Board of Directors. Bill’s passion for learning has earned him six college degrees, a pilot’s license, and a Master Merchant Marine designation with a 100-ton-rating. He is also nearly fluent in Latin, Greek, Hebrew and Aramaic. Bill’s one smart cookie—in any language.
Jamie FaulknerPresident, Chief Executive Officer
Much of Jamie’s end-user insight comes from her extensive retail management experience, including more than 20 years with Wal-Mart Stores, Inc. Hand-picked by the President and CEO to represent Wal-Mart stores nationally on a corporate task force, Jamie analyzed supply-side data plus measurement, collection and data usage to improve in-stock positions. Major systemic improvements resulted from her recommendations on how to improve the perpetual inventory system.
Jamie has a track record of driving improved business results in profit-driven environments through technology. She was also selected for special assignment travel to other markets to analyze competition, create data, and draft recommendations on how to handle competitive threats. Jamie’s attention to detail extends to her lifelong love of art. A fan of leisurely strolls through art shows, she’s fascinated with how the work was created and displayed.
Jamie earned a Bachelor of Science Degree in Business Administration from the University of Missouri with a major in Marketing. She also earned a Masters Degree in Business Administration from the University of Tampa.
Leslie C. MartinVice President, Client Services
Leslie is responsible for educating, training and supervising Sterling’s Client Services Senior Account Managers, Project Managers, Associate Project Managers, and Research Analysts. Leslie’s team has been instrumental in defining the requirements for Report-IT!℠, Sterling’s online reporting software, an advanced IVR (Integrated Voice Response) telephone survey system, numerous creative reporting formats for assessing trends in performance, the cost/benefit of service recovery, opportunities for improving operations and, ultimately, levels of customer loyalty. Leslie has final design approval, using 100% client satisfaction as her primary success criteria.
After Leslie caught a glimpse of research applied in real-world situations by a few professors while working on her Ph.D., she knew market research was where she belonged. Leslie now has more than 15 years of research under her belt. Prior to joining Sterling, she was Research Director for PSI Global in Tampa, Florida, a subsidiary of National Family Opinion (NFO). At PSI Global, she directed all activities of a nationally syndicated research program devoted to studying the financial attitudes, behaviors and preferences of U.S. consumers. She also coordinated the design, execution and analysis of proprietary consulting engagements in the area of retail financial services.
Leslie is experienced with both quantitative and qualitative research techniques, and has spoken at numerous industry conferences. She has been responsible for a variety of research endeavors, including consumer segmentation, customer satisfaction, employee engagement, new product development and market share studies.
Leslie has a Bachelor of Science Degree in Business Administration from the University of Central Florida. She has a Masters Degree in Business Administration from the University of South Florida, where she also taught business statistics. When she’s not at Sterling rooting for your team, she’s cheering on her husband and son at the baseball field, going for a run, or getting design ideas on HGTV.
Amy B. JohnsonVice President, Operations
Amy has over fifteen years of experience managing technology, data processing and quality processes in the market research industry. She makes sure you can take advantage of the latest technological developments in data management, software, and hardware. Amy oversees development of all data analysis and report specifications to ensure your reports are easy to understand and provide you with the essential information you need to make informed business decisions.
Amy leads the company’s data processing department and ensures the quality and accuracy of Sterling’s reports. Her most recent accomplishment at Sterling was managing the development and successful launch of a completely new release of Report-IT!℠, Sterling’s web-based reporting software. Amy and her staff also manage tab enhancement and report writers and file transfers between Sterling and its clients. Every day is a new adventure, which suits Amy just fine since she’s also been known to go white water rafting, explore caves, and repel down mountains.
Amy’s prior experience includes Nielsen Media Research, where she and her team were responsible for the final testing of proprietary software prior to client release and distribution. As Project Director at Nielsen, responsible for Quality Assurance, she and her staff ensured the quality of all national television viewing data, including electronic data deliverables to clients, and published and accredited reports. Prior to that Amy was the Data Coordinator in the Financial Aid Office of Carnegie Mellon University.
Amy graduated from Carnegie Mellon University in Pittsburgh, Pennsylvania, where she earned her Bachelor of Science degree in Managerial Economics with a minor in Statistics. She is also a Microsoft Certified Professional and is currently working toward her certification as a Microsoft Certified Systems Engineer (MCSE). Her eye for accuracy extends to capturing action shots of her kids playing soccer, hockey, swimming and Rugby.
Suzie WingateVice President, Finance
Prior to joining Sterling, Suzie worked for a local CPA firm in the Client Services department servicing a variety of small, medium-sized, and large clients providing client write-up and tax work. It is also there where Suzie met the man of her dreams, now her husband of eleven years, and father of their two children. Prior to that Suzie was the bookkeeper for a food manufacturer in Clearwater, Florida which was headquartered in Birmingham, Alabama. This is where Suzie gained most of her knowledge in cost accounting, which has proven to be extremely valuable when she joined Sterling years later.
Suzie graduated from Eckerd College in St. Petersburg, Florida, where she earned her Bachelor of Arts degree in Business Management. When Suzie is not crunching numbers for Sterling, Suzie enjoys spending time with her family, cooking out, and having fun with her kids. After Suzie finishes watching her kids learn new Tae Kwon Do moves, she can probably be found on the football or soccer field cheering on one of her kids.
Jill AltVice President, Information Technology
Jill has over fifteen years experience in Information Technology, spanning the financial, telecommunications, and healthcare industries. Her background includes organizations where a heightened sense of privacy and data security was paramount. This focus on data integrity gives our clients the assurance knowing that nothing is held in higher regard.
Jill is responsible for the development of all technology-based solutions, quality control, and systems infrastructure. Using best practices in .Net and Web development, you can rest assured that the solution is architected by a team of cutting edge professionals. Each member of the team is afforded the latest in development training and is continually provided with opportunities to hone their skills, ensuring they never atrophy.
There is a saying known in the world of technology, “It is always more costly to catch up than to keep up”. We believe this to be true, which is why we constantly assess our technology solutions. Can we cultivate fanatically loyal customers with the systems and technology infrastructure we have today? Jill and her team are up to that challenge. Perhaps it is the many hours spent challenging her own kids academically or physically (football & cheerleading), but comparatively balancing the constantly changing demands in the workplace can seem like kids’ play.
Jill attended the University of South Florida where she studied for a Bachelor of Science in Business Administration. In addition to being a Project Management Professional (PMP), she also earned a certificate as a Microsoft Certified Systems Engineer (MCSE). The many hours at the football and cheerleading field provide ample opportunities to read up on the ever changing world of IT. If you happen to catch her without her nose in a trade magazine, she is likely snapping pictures. You should see what she can do with her Nikon!!
Put this skilled team of market research consultants to work for you. Call Sterling toll-free at 877-338-8440 or email email@example.com today.