Company Profile

The Sterling Research Group is a full-service market research and consulting firm headquartered in St. Petersburg, Florida. Sterling is committed to customer experience management. We partner with organizations to help them meet financial objectives through measuring and understanding their customers' experience. We strive to engage all levels of our clients' organizations in the customer experience in order to help them become leaders in customer service. Our approach involves:

1. expertise in survey research
2. service recovery management
3. comprehensive analysis and managerially-oriented reports
4. state-of-the-art interactive online tools

Today we conduct over 180,000 "touches" per week through mailed surveys, web-based surveys, and IVR (integrated voice response) phone calls. Sterling's 60+ clients include an impressive list of companies such as Hilton Hotels, AAA, Mohegan Sun, Mystic Lake Casino, Kimpton Hotels, Noble House Hotels, and a number of large financial institutions, among numerous others. One of the founding principals of the company was to bring the use of state-of-the-art technology to market research. Sterling started with document scanning when almost all other companies were still using key data entry. Today, Sterling continues to lead the industry in the use of technology to make market research more accurate, less costly, and highly actionable. Our focus is on providing tracking programs and management tools to service industries, notably gaming, lodging, financial services and healthcare.